Review – Brand Like a Rock Star by Steve Jones

brand like a rock star

Learn to tap your Rock Star potential!

Title: Brand Like a Rock Star
Author: Steve Jones
Genre: Marketing
Pages: 242
Reviewer: Debby

Blurb:
Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world’s greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, KISS, and many other legendary bands with sound business advice, to deliver a rockin’ guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo’s Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

Review:
I admire nothing more than a book that makes you think without noticing and this is exactly what author Steve Jones has accomplished with Brand Like a Rock Star. Not only is this a fun and informative read, I think it is also transformational. Over and over again, Jones highlights bands, brands, groups and individuals who have discovered that some of the greatest successes come not only to those who work hard, but to those who work different. All it may take is that one switch in your mindset or one nudge to your perception and you can discover, uncover and smash through any obstacle in the way of your Rock Star path.

Brand Like a Rock Star is a perfect read for anyone in the Marketing field, as Jones reveals simple, yet crucial, ways your brand may be missing out on big opportunities. All the while entertaining his readers by demonstrating how incredibly successful bands and brands have illustrated the merit of his techniques. I also think this is a must read for anyone who admires the perseverance and thoughtfulness that goes into to promoting a product, a brand or even yourself. Furthermore, Brand Like a Rock Star is perfect for the music buff who is curious about their favourite band’s rise to fame.

Jones makes thought provoking connections between rock star bands and key marketing principles which grant the reader back stage access to pivotal moments in music history as well as instances of practical application for the practices he outlines. Any employee of any business can benefit from reading this book.

Really, though, this book is for everyone. In today’s society we are all consumers and as such what better way to get inside our own psychology to understand why we love, and hate, the brands we do, and what those brands have done to earn their valuable place in our overcrowded mental market place. No point is more spot on for me than Jones’ explanation of one of the most “vital” aspects of any brand, “No matter what you sell, it is all about the experience: the emotional reaction that your customers have when they use your brand. Rock star brands realize they don’t sell products or services, they sell experiences.” (pg. 69) I suggest you experience the rest of Jones’ Brand Like a Rock Star to further understand our growingly complicated consumer environment.

I give this book a crying and screaming groupie level of recommendation and if you enjoy reading Brand Like a Rock Star, you will be pleased to know a new release by Steve Jones, Start You Up, can be expected in May 2014 so watch this space!

lips grey 5

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